MBA Secrets

4-steps to a successful strategy

This book is a collaboration among former admissions officers and MBA graduates from Wharton, GSB, and INSEAD. We take you on a behind-the-scenes look at the admissions process and the admissions officer's approach to applications; and with this knowledge, we explain our structured approach to developing your best application.


We spent more than a decade each in the MBA consulting market in the U.S. and East Asia. Over the years, and hundreds of clients, we developed a structured approach to developing each client's MBA strategy. This book is more than just essential insight into the admissions process and AdCom's perspective. We explain our methodology that has helped our clients in the U.S., China, Taiwan, and South Korea gain admissions at the top 20 U.S. programs (plus INSEAD and LBS).

We deliver the essential information without the unnecessary fluff. It's foolish to develop your strategy haphazardly. Would you invest in any business or program without first conducting some due diligence? This book gives you the information you need to understand your audience, who you need to persuade, and how to effectively develop a case for your admissions.


This book is a quick read and will guide you from start to finish. It will save you time, money, and heartache; but most importantly, it will tell you exactly what you need to know to develop a solid application.


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Part 1: AdCom

Understanding AdCom and the process.

The admissions process tests your ability to market yourself. You are the product. AdCom is the buyer. You need to sell yourself; and to sell anything, you need to know your customer.

Part 2: Self-Assessment

Understand yourself.

An effective sales person knows their product better than anyone else, both the strengths and weaknesses. This book delivers a methodical approach that breaks you down across 15 dimensions. With our methodology, you will have a complete understanding of who you are as an applicant.

Part 3: The Pitch

Make a convincing argument.

Once you have completed your self-assessment, you have to turn that information into a beautifully written case for your admissions. This book explains how to turn the raw data from Part two into a persuasive application.

Part 4: Mapping

Be complete.

The mapping strategy is the step in our methodology, where you create your game plan. We take the information from previous sections and map it across 15 dimensions to ensure every important admissions characteristic, from leadership to domain skills, is covered.